The meeting was organized by the American Embassy and Transatlantic Christian Council (TCC), a Christian lobby organization for life, family and freedom. More than fifty entrepreneurs attended the meeting.
TCC director Henk Jan van Schothorst opened by having a Psalm verse sing: Psalm 68:10. Ambassador Hoekstra then briefly spoke, before he took the opportunity to answer questions from the audience.
At the end of the question session, a book was offered on behalf of a number of entrepreneurs: The fourfold state of Thomas Boston (1676-1732). The special edition was provided with the name of the ambassador. The entrepreneurs had taken another two copies: one for President Donald Trump, and one for Vice President Mike Pence.
Later in the evening, the entrepreneurs could converse more informally with each other and with the ambassador and employees of him.